Research

Marketing faculty at UConn’s School of Business are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior. Our work has been published in the top academic marketing journals, including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, and the Journal of Marketing. Insights from our research are brought into the classroom, allowing students to learn the academic evidence for “what works” in marketing.

Robin Coulter

Robin Coulter

  • Global citizenship and consumer behavior
  • Branding in developed and emerging markets
jgu

Jane Gu

  • E-Commerce and Online Retailing
  • Consumer Social Networks and Social Media

hliu

Hongju Liu

  • Digital Marketing and analytics
  • Dynamic structural models
nlurie

Nicholas Lurie

  • Digital marketing
  • Consumer search and decision making

dnorton

David Norton

  • Consumer behavior and inference making
  • Digital marketing and social media
jpancras

Joseph Pancras

  • Mobile and digital media marketing
  • Digital strategies for customer relationship management

hpark

Hee Mok Park

  • Social interaction and peer effects
  • Digital marketing and analytics
Girish Punj

Girish Punj

  • Digital marketing and analytics
  • Cognitive computing systems and big data

BRoss

Bill Ross

  • Channel and relationship management
  • Brand management and marketing strategy
sspiggle

Susan Spiggle

  • Branding and consumer behavior
  • Qualitative analysis and interpretation

nsrinivasan

Narasimhan Srinivasann

  • Cross-cultural research
  • International marketing