Marketing majors who have a cumulative GPA of at least 3.4 are encouraged to apply for the honors program, and pursue a more challenging program of study. The Marketing honors curriculum is research-oriented and teaches students to critically assess theoretical explanations of consumer and firm behavior, to examine research findings, and to gain exposure to conducting advanced marketing research. Students are encouraged to apply to the honors program during their sophomore year; applications from juniors are also considered.
Honors students have the opportunity to take honors and graduate courses, work with faculty members to enrich existing courses, identify independent areas of study, and, in the senior year, write a thesis focused on an area of interest in marketing.
Marketing Department Honors Advisor: Nicholas Lurie
Margo Bailey, a senior honors student majoring in marketing, is the sole recipient of the competitive Fulbright Scholarship to earn a master’s degree in management at Instituto de Empresa (IE) Business School in Madrid, Spain. (Nathan Oldham/UConn School of Business)