Marketing Department

The demand for digital marketing specialists is booming when today’s employers increasingly seek innovative digital solutions for their marketing needs. The Marketing Department at University of Connecticut's (UConn) School of Business has developed an Advanced Business Certificate in Digital Marketing Strategy to prepare marketing professionals for a successful career in the fast-changing area of digital marketing, including digital analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing.

The certificate consists of four 3-credit courses and should be completed within three years. Courses are offered on a rolling basis during the Fall, Spring and Summer semesters primarily online, with some courses offered in-person across the Hartford and Stamford campuses.

Please note that this program is not eligible for F-1 visa students residing in the United States.  However, you may study in the program online if you complete the program from your home country.

Our courses cover major tools of digital marketing, including search engine optimization, online advertising, and digital social media, and explore innovative digital strategies that apply to branding, segmenting, targeting, positioning, customer satisfaction, and marketing communication. Students learn to develop integrated digital marketing strategies in pursuit of long-term marketing objectives.

Key skills students will develop include:

• Using web and social media analytics tools to gain customer and market insights;
• Applying up-to-date methods and techniques to respond to online consumer behavior in real time;
• Forecasting sales, profiling and targeting customers, and making informed marketing decisions;
• Utilizing “big” data tools, such as neural networks, market basket analysis, sequence detection, and text mining.