Marketing faculty at UConn’s School of Business are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior. Our work has been published in the top academic marketing journals, including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, and the Journal of Marketing. Insights from our research are brought into the classroom, allowing students to learn the academic evidence for "what works" in marketing.

Consumer Well-being
Societal Impact Driven Marketing
Strategic Behaviors

Consumer Relationships
Consumer Well-being
Brand Relationships

Global Citizenship and Consumer Behavior
Branding in Developed and Emerging Markets

E-Commerce and Online Retailing
Consumer Social Networks and Social Media

Creativity and Product Design
Consumer Emotions

Consumer Decision-Making
Marketing Strategy

Consumer Financial Decision Making
Pricing and Sales Promotions

Digital Marketing
Consumer Search and Decision Making

Social Media
Marketing in Emerging Markets
Marketing Analytics

Quality and Innovation
Marketing-Finance Interface

Mobile and Digital Media Marketing
Retail Competitive Strategy

Cross-cultural Research
International Marketing