Research

Marketing faculty at UConn’s School of Business are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior. Our work has been published in the top academic marketing journals, including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, and the Journal of Marketing. Insights from our research are brought into the classroom, allowing students to learn the academic evidence for "what works" in marketing.

Robin Coulter

Global citizenship and consumer behavior

Branding in developed and emerging markets

Jane Gu

E-Commerce and Online Retailing

Consumer Social Networks and Social Media

Hongju Liu

Digital Marketing and analytics

Dynamic structural models

Nicholas Lurie

Digital marketing

Consumer search and decision making

David Norton

Consumer behavior and inference making

Digital marketing and social media

Joseph Pancras

Mobile and digital media marketing

Digital strategies for customer relationship management

Hee Mok Park

Social interaction and peer effects

Digital marketing and analytics

Girish Punj

Big Data Analytics

AI and Cognitive Computing Applications

Bill Ross

Channel and relationship management

Brand management and marketing strategy

Narasimhan Srinivasann

Cross-cultural research

International marketing