Marketing faculty at UConn’s School of Business are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior. Our work has been published in the top academic marketing journals, including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, and the Journal of Marketing. Insights from our research are brought into the classroom, allowing students to learn the academic evidence for "what works" in marketing.
Digital Marketing
Emerging Markets
Empirical and Theoretical Industrial Organization
Consumer Relationships
Consumer Well-being
Brand Relationships
Global Citizenship and Consumer Behavior
Branding in Developed and Emerging Markets
E-Commerce and Online Retailing
Consumer Social Networks and Social Media
Creativity and Product Design
Consumer Emotions
Consumer Decision-Making
Marketing Strategy
Consumer Financial Decision Making
Pricing and Sales Promotions
Digital Marketing
Consumer Search and Decision Making
Social Media
Marketing in Emerging Markets
Marketing Analytics
Quality and Innovation
Marketing-Finance Interface
Mobile and Digital Media Marketing
Retail Competitive Strategy
Cross-cultural Research
International Marketing