Undergraduate Marketing

Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects. You learn the academic evidence for “what works” in marketing from leading scholars in the field. The following majors, concentrations, and minors are offered through the UConn School of Business in the area of marketing.

Undergraduate Students


Major Campus

Concentrations available Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business 

Marketing Management

Concentration available Digital Marketing & Analytics

Hartford, Stamford
Digital Marketing & Analytics Storrs, Hartford, Stamford
Professional Sales Leadership Storrs
Social Responsibility and Impact in Business Storrs