The following graduate programs are offered through the UConn School of Business in the area of Digital Marketing Strategy. Given the rapid growth in social and digital media, there is a great demand for marketing professionals who can successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions.
- Full-time MBA: Digital Marketing Strategy
- Part-time MBA: Digital Marketing Strategy
- Certificate in Digital Marketing Strategy
