The following graduate programs are offered through the UConn School of Business in the area of Marketing. Given the rapid growth in social and digital media, there is a great demand for marketing professionals who can successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions. Concurrently, there is also strong demand for marketing expertise in the areas of brand management, new product and innovation management, integrated marketing communication, and managing customer insights.
- Online MBA: Marketing Concentration
- Flex MBA: Marketing Concentration
- Certificate in Digital Marketing Strategy
Our Online MBA and Flex MBA programs require students to take a set of 9 core courses, and 5 elective courses. In order to complete the marketing concentration, students are required to take MKTG 5115 (Marketing Management) and any three MKTG courses.