The following graduate programs are offered through the UConn School of Business in the area of Digital Marketing Strategy.  Given the rapid growth in social and digital media, there is a great demand for marketing professionals who can successfully use digital analytics to gain insights into customer decision-making, assess the success of marketing activities, and to strategically act on these analytics to make marketing decisions.

• Full-time MBA: Digital Marketing Strategy
• Part-time MBA: Digital Marketing Strategy
• Certificate in Digital Marketing Strategy