Marketing Ph.D. students specialize in consumer behavior, quantitative modeling, or strategy. Students take seminars in each of these three areas, and are encouraged to be appreciative of and conversant across the three areas. Marketing Ph.D. students work closely with faculty to develop their research agenda, and many take courses and work with faculty from UConn’s departments in psychology, economics, statistics, and sociology.
For more information contact Deb Mitra, Marketing Department Ph.D. Program Coordinator.