Coursework Requirements

Marketing Ph.D. Required and Recommended Coursework
(Updated May 2021)

Students should consult with their academic advisor to choose courses that best meet their research interests.

In Years 1 and 2, students are expected to take 10-15 credits courses each semester.
In subsequent years, students are encouraged to take courses consistent with their research interests.

Students must complete the following courses (see details/options below):

MKTG courses – a minimum of 18 credits,
BADM 6201 – Introduction to Research and Teaching (1 credit),
A minimum of 12 credits of research methods courses and 12 credits of supporting courses – List of Suggested Courses
Doctoral Dissertation Research (GRAD 6950) – a minimum of 15 credits.

Marketing Requirements (a minimum of 18 credits)

Required Marketing Courses Courses below must be taken for a grade

MKTG 6209 (Theories, Methods, and Practices of Research in Marketing)
MKTG 6202 (Psychological Approaches to Consumer Behavior)
MKTG 6212 (Special Topics in Consumer Behavior)
MKTG 6203 (Quantitative Models in Marketing)
MKTG 6210 (Strategic Applications in Marketing)
MKTG 6296 (Special Topics: Research Implementation and Progress toward General Examination)

Prerequisites

The Marketing Department has no formal prerequisites. However, the Department strongly recommends that, prior to enrollment, students complete:

Qualifying Paper

A qualifying paper is submitted by August 1 in Year 1.

General Examination

A general examination paper is submitted by September 1 in Year 3.

Marketing Department