Curriculum

Marketing Ph.D. Required and Recommended Coursework
(Updated April 1, 2018)

Students should consult with their academic advisor to choose courses that best meet their research interests.

  • In Years 1 and 2, students are expected to take three or four courses each semester.
  • In subsequent years, students are encouraged to take courses consistent with their research interests.

Students must complete the following courses (see details/options below):

  • MKTG courses – a minimum of 18 credits,
  • BADM 6201 – Introduction to Research and Teaching (1 credit),
  • Research methods courses – a minimum of 12 credits,
  • Supporting courses – a minimum of 12 credits; and
  • Doctoral Dissertation Research (GRAD 6950) – a minimum of 15 credits.

Prerequisites

The Marketing Department has no formal prerequisites. However, the Department strongly recommends that, prior to enrollment, students complete:

  • One year of calculus
  • Introductory probability and statistics
  • A managerial economics or microeconomics course

Marketing Requirements (a minimum of 18 credits)

Required Marketing Courses (15 credits) – must be taken for a grade

  • MKTG 6209 (Introduction to Research in Marketing)
  • MKTG 6202 (Introduction to Consumer Behavior) or MKTG 6212 (Socio-Cultural Aspects of Consumer Behavior)
  • MKTG 6203 (Introduction to Quantitative Applications in Marketing)
  • MKTG 6210 (Strategic Applications in Marketing)
  • MKTG 6296 (Special Topics: Progress toward Qualifying Paper)

Elective Marketing Courses (3 credits) – must take at least one of the following for a grade

  • Behavioral Students – MKTG 6202 (Introduction to Consumer Behavior) or MKTG 6212 (Socio-Cultural Aspects of Consumer Behavior); whichever was not taken to meet course requirements above
  • Strategy Students – MKTG 6202 (Introduction to Consumer Behavior) or MKTG 6212 (Socio-Cultural Aspects of Consumer Behavior); whichever was not taken to meet course requirements above OR – MKTG 6213 (Advanced Quantitative Applications in Marketing)
  • Modeling Students – MKTG 6213 (Advanced Quantitative Applications in Marketing)