Qualifying Paper

Objective: The objective of the qualifying paper is for the student to demonstrate the ability to create and communicate a conceptual framework. Students may approach the project by extending or challenging existing theory, developing new theory, and/or integrating theories from disparate literatures. The student is expected to “drive” this project, under the mentorship of the QP Committee. The student is solely responsible for the writing of the qualifying paper.

Required readings:  These readings provide guidance on developing a conceptual framework:

  • MacInnis, Deborah J. (2011), “A Framework for Conceptual Contributions in Marketing,” Journal of Marketing, 75 (July), 136—54.
  • Yadav, Manjit S. (2010), “The Decline of Conceptual Articles and Implications for Knowledge Development,” Journal of Marketing, 74 (1), 1—20.

QP Committee: The student must convene a QP Committee. The QP Committee should be chaired by a tenured/tenure-track Marketing faculty member who is a member of the UConn graduate faculty. The student (having consulted with the chair) must obtain the participation of two additional graduate faculty (within or outside the department) as members of the committee. The QP Committee also serves as the Advisory Committee on the student’s Plan of Study.

QP Format: The qualifying paper should include an introduction, front-end conceptualization, and integrative literature review with propositions/hypotheses/research questions/methodology. The paper should follow the style guide for Journal of Marketing, Journal of Consumer Research, or  Marketing Science, with the exception that the length should be 20-25 double spaced pages, not including references, figures, and tables.

QP Timeline, Deliverables, and Deadlines: The QP timeline, deliverables, and deadlines are detailed here; failure to meet deadlines will jeopardize the student’s status in the program. Any exception to these deadlines will be by majority vote of the departmental Ph.D. Program committee and must be because of truly exceptional circumstances. Please contact the Marketing Department Ph.D. Program Coordinator with any questions.

QP Committee Decisions: QP Committee decisions are determined by majority vote.

Please contact the Marketing Department Ph.D. Program Coordinator with any questions.

Effective for students enrolling in the Ph.D. program beginning Fall 2018.

Marketing Ph.D. Qualify Paper and Timelines & Deadlines