Each student is expected to engage in an independent research project during the first summer of their program culminating in a qualifying paper. The student is expected to “drive” this project, under the mentorship of their QP Committee.
Objective: The objective of the qualifying paper is for the student to demonstrate the ability to create and communicate a conceptual framework that includes research questions and/or hypotheses of theoretical and managerial interest. Students are expected to demonstrate expertise in relevant literatures and distill research related to their research questions/hypotheses. Students must demonstrate the ability to critically evaluate prior research and show an understanding of the relevant variables and constructs. Students may approach the project by extending or challenging existing theory, developing new theory, and/or integrating theories from disparate literatures. The student is solely responsible for the writing of the qualifying paper.
Required readings: to provide guidance on writing a conceptual paper include:
- MacInnis, Deborah J. (2011), “A Framework for Conceptual Contributions in Marketing,” Journal of Marketing, 75 (July), 136—54.
- Yadav, Manjit S. (2010), “The Decline of Conceptual Articles and Implications for Knowledge Development,” Journal of Marketing, 74 (1), 1—20.
- Yadav Manjit S. and Paul A. Pavlou (2014), “Marketing in Computer-Mediated Environments: Research Synthesis and New Directions,” Journal of Marketing, (January), 20—40.
- Dotzel, Thomas, Venkatesh Shankar, and Leonard L. Berry (2013), “Service Innovativeness and Firm Value,” Journal of Marketing Research, L (April), 259–276.
- MacInnis, Deborah J. and Gustavo E. de Mello (2005), “The Concept of Hope and Its Relevance to Product Evaluation and Choice,” Journal of Marketing, 69 (January), 1–14.
QP Committee: The student must convene a QP Committee. The QP Committee should be chaired by a research active tenured/tenure-track Marketing faculty member who is a member of the UConn graduate faculty. The student (having consulted with the chair) must obtain the participation of two additional graduate faculty (within or outside the department) as members of the committee. The QP Committee also serves as the Advisory Committee on the student’s Plan of Study.
QP Format: The qualifying paper should include an introduction, front-end conceptualization, and integrative literature review with propositions/hypotheses/research questions. The paper should follow Journal of Marketing style guide, with the exception that the length should be 20-25 double spaced pages, not including references, figures, and tables.
QP Timeline and Deadlines: The QP Timeline & Deadlines document provides the QP timeline and deadlines; failure to meet deadlines will jeopardize the student’s status in the program. Any exception to these deadlines will be by majority vote of the departmental Ph.D. Program committee and must be because of truly exceptional circumstances.
QP Committee Decision on the Qualifying Paper: Committee decisions are determined by majority vote. Students whose QP is approved will register for MKTG 6296 in Fall Semester. Students whose QP is not approved will be given probationary status and required to resubmit. If the revised QP is approved, the student registers for MKTG 6296 in Spring Semester; rejection of the revised QP results in dismissal from the Marketing Ph.D. program. Details related to submission dates and decisions are provided on the Ph.D. Qualify Paper document.
Please contact the Marketing Department Ph.D. Program Coordinator with any questions.
Effective for students enrolling in the Ph.D. program beginning Fall 2017.