Digital Marketing & Analytics

media-lightbulbThe Marketing Department has taught digital marketing for almost ten years. Now, with three new hires with expertise in digital marketing (Professors Jane Gu, David Norton, and Hee Mok Park) and growing employment opportunities, we are very excited to offer a Digital Marketing & Analytics Major for business students at the Stamford campus, a Digital Marketing & Analytics Certificate for business majors in Storrs, and a Digital Marketing & Analytics Minor for non-business majors at all UConn campuses. Beginning in Fall 2014, students will be able to enroll in the required courses for these programs, including “Digital Marketing,” “Integrated Marketing in the Digital Age,” and “Marketing and Digital Analytics.”

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