Marketing faculty at UConn’s School of Business are known internationally for their research expertise in digital marketing and analytics, consumer search and decision making, branding, marketing strategy, and cross-cultural consumer behavior. Our work has been <a href="https://marketing.business.uconn.edu/research/faculty-publications/">published</a> in the top academic marketing journals, including <em>Marketing Science, Journal of Marketing Research, Journal of Consumer Research,</em> and the <em>Journal of Marketing</em>. Insights from our research are brought into the classroom, allowing students to learn the academic evidence for "what works" in marketing.
Consumer Well-being
Societal Impact Driven Marketing
Strategic Behaviors
Consumer Relationships
Consumer Well-being
Brand Relationships
Global Citizenship and Consumer Behavior
Branding in Developed and Emerging Markets
E-Commerce and Online Retailing
Consumer Social Networks and Social Media
Creativity and Product Design
Consumer Emotions
Consumer Decision-Making
Marketing Strategy
Consumer Financial Decision Making
Pricing and Sales Promotions
Digital Marketing
Consumer Search and Decision Making
Social Media
Marketing in Emerging Markets
Marketing Analytics
Quality and Innovation
Marketing-Finance Interface
Mobile and Digital Media Marketing
Retail Competitive Strategy
Cross-cultural Research
International Marketing