The Marketing Department offers a graduate certificate for business professionals who are interested in careers in the areas of digital marketing and analytics, big data and strategic marketing, marketing research, customer relationship management, and targeted database marketing. Our courses provide a framework to develop integrated digital marketing strategies in pursuit of long term marketing objectives. We explore major tools of digital marketing, including search engine optimization, online advertising, and digital social media, and investigate innovative strategies in the digital environment that apply to branding, segmenting, targeting, positioning, customer satisfaction, and marketing communication. Our courses also develop skills to use web and social media analytics tools to gain customer and market insights, methods and techniques to respond to online consumer behavior in real time, forecast sales, profile and target customers, and inform marketing decisions, and “big” data tools such as such as neural networks, market basket analysis, sequence detection, and text mining.
|Locations||Hartford, Stamford, or Waterbury|
|Term||Fall, Spring, Summer|
|Course Fees||Commensurate with Part-time MBA course fees|
|MKTG 5115||Marketing Management*|
|MKTG 5665||Digital Marketing|
|MKTG 5251||Marketing and Digital Analytics|
|Integrated Marketing Communications in the Digital Age
Strategic Brand Management
|One ADDITIONAL 5000-level Marketing course
(OR) one of the following OPIM electives
|OPIM 5604||Predictive Modeling|
|OPIM 5671||Data Mining and Business Intelligence|
|OPIM 5502||Big Data Analytics with Hadoop|
|OPIM 5503||Data Analytics with R|
* Pre-requisite for all other 5000-level Marketing courses
Applicants must fulfill one of the following requirements:
- Graduate degree (Ph.D., MD, JD, Master’s) from a fully-accredited university or college
- Undergraduate degree from an accredited institution AND be a working professional in the areas related to marketing
Applications are accepted on a rolling basis and reviewed by the Admissions Committee to the Part-time MBA Program at the campus to which the applicant is applying (Hartford, Stamford, or Waterbury).
Please review the Application Instructions before starting your application.