Marketing at UConn is distinguished by the integration of experiential learning and the latest insights from academic research. You develop conceptual, analytical, leadership, communication, and creative skills through case discussions and memos, writing marketing plans, in-class exercises, and company projects, and to embrace socially responsible business practices as you become future business leaders. You learn the academic evidence for “what works” in marketing from leading scholars in the field. The following majors, concentrations, and minors are offered through the UConn School of Business in the area of marketing.
| Major | Campus |
| Marketing
Concentrations available Digital Marketing & Analytics, Professional Sales Leadership, or Social Responsibility and Impact in Business |
Storrs |
| Marketing Management
Concentration available Digital Marketing & Analytics |
Hartford, Stamford |
| Minor | |
| Digital Marketing & Analytics | Storrs, Hartford, Stamford |
| Professional Sales Leadership | Storrs |
| Social Responsibility and Impact in Business | Storrs |
| Accelerated Masters (MS) | |
| Accelerated MS in Social Responsibility & Impact in Business
The Accelerated Master of Science* 30-credit degree program is open to all majors interested in socially responsible leadership in business. Admission to the program enables undergraduate UConn students on the Storrs campus to complete a maximum of 12 credits that count toward both their undergraduate and M.S. degrees. Enrolled students will be able to complete the M.S. within twelve months of completing a bachelor’s degree. |
Storrs |